Not a feature list. A walkthrough of one incident, start to finish, the way it genuinely moves through the system.
BrandsLens is already watching: news outlets, forums, Hacker News, YouTube, and look-alike domains registered against your brand's own domains and keywords. Nothing waits for a manual search.
The mention is classified for severity and sentiment, and checked against real fraud and impersonation patterns, not a simple keyword match. A look-alike domain gets checked against its own history: does it have years of archived content, or none at all, a strong signal of a fresh, deliberate impersonation attempt.
A HIGH severity finding automatically opens a case with a 4-hour response target. MEDIUM severity gets 24 hours. Nothing sits in a queue waiting for someone to notice; the clock itself is the signal.
Escalation contacts are configured in advance, by category: who handles fraud alerts, who handles domain takedowns, who handles anything touching a regulator. The system already knows who to notify before the incident ever happens.
Who reviewed it, what was sent, when it was approved, when it was resolved: each step is chained into a tamper-evident audit trail. If it's ever reviewed later, by a board or a regulator, the record speaks for itself.
The case closes with a full history attached. Nothing gets lost in a Slack thread or someone's memory of what happened three months ago.