Six capabilities, built to work together, not as separate add-ons.
No vague claims here. This is what BrandsLens actually does, and how each part connects to the next.
Coverage that doesn't stop at English-language news
News, forums, Hacker News, YouTube, and RSS feeds, watched continuously. Historical search reaches back years, not just the last scan cycle, so a genuine investigation isn't limited to what happened this week.
- Continuous scanning across every configured source
- On-demand historical search, up to a decade back on higher tiers
- Keyword, brand domain, and RSS feed tracking, fully editable
AI that tells the difference between noise and risk
Every mention is scored, not just logged. Look-alike domains are checked against their own history: a domain with no archived past is a real signal, not a technicality, and BrandsLens surfaces it as one. Every score stays editable: your team's judgement always has the final word.
- Severity scoring across HIGH, MEDIUM, and WATCH
- Domain history checks via the Wayback Machine, free and automatic
- Manual override on any classification, always logged as a human decision
A genuine escalation workflow, not a shared inbox
Every HIGH or MEDIUM incident opens a real case, with an SLA clock and a defined path through it. Escalation contacts are configured per category in advance, so the system already knows who to notify before anything happens.
- 4-hour SLA for HIGH, 24-hour for MEDIUM
- Named escalation contacts, by category, set by your team
- Tamper-evident audit trail on every action taken
See how you compare, not just how you're doing
Track competitor brands alongside your own, with the same search infrastructure. Mention volume and sentiment, compared directly, with real infographics rather than a spreadsheet you build yourself.
- 2 to unlimited tracked competitors, depending on plan
- Fully editable list, add or remove at any time
- Comparative charts across mentions, sentiment and Share of Voice
Know what your coverage is worth, and how much of the conversation you own
Share of Voice is your brand's share of all the mentions across you and your tracked competitors, over any period you choose. Estimated Media Value, or AVE (Advertising Value Equivalency), estimates what that coverage would have cost as paid advertising, calculated from the reach of each mention.
- Both calculated automatically, on every plan, for whatever date range you pick
- You set the currency, the rate and the multiplier, so the figure fits your market
- On your dashboard and in your PDF, Excel and PowerPoint reports
Reports built for the people who didn't watch the dashboard
A real executive summary, written from your actual data, not a template. Excel, branded PDF, and a genuinely native, editable PowerPoint deck with real charts, not screenshots pasted into slides.
- Excel on every plan, PDF from Growth, PowerPoint from Professional
- Clickable links straight to the original source, in every format
- Competitive comparison included automatically when competitors are tracked
- Share of Voice and Estimated Media Value (AVE) in every format