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Brand Monitoring Dashboard Explained in 90 Seconds

Your brand monitoring dashboard in 90 seconds: what needs your attention today?

1:42 video

In this 1:42 tutorial you will learn how to read the Dashboard cards and charts and run a scan on demand.

What you will learn

  • What each card and chart is telling you
  • Share of Voice and Media Value at a glance
  • How to run a scan on demand, and the ten-second daily check

Chapters

  1. The one question your Dashboard answers (opens in a new tab)
  2. Open the Dashboard (opens in a new tab)
  3. The cards (opens in a new tab)
  4. The charts (opens in a new tab)
  5. Share of Voice and Media Value (opens in a new tab)
  6. Signals and Run Scan Now (opens in a new tab)
  7. The ten-second daily check (opens in a new tab)

Transcript

Read the full transcript

Every morning, your Dashboard answers one question: what needs my attention today? You can read it in ninety seconds. Stay to the end, and I will show you the daily check that takes ten seconds.

Open Dashboard from the sidebar. It is the first screen you see after logging in. Four cards sit at the top.

Total mentions. High risk. Medium, and Watch.

They count mentions in your chosen date range. Always start with High risk. Mentions Over Time shows the trend.

Severity Mix shows the balance between High, Medium and Watch. A sudden rise in High is your cue to look closer. Share of Voice shows your share of the conversation, against tracked competitors.

Estimated Media Value, or AVE, puts a money figure on your coverage. Each has its own video. Scroll down to Latest Signals.

It lists your newest mentions. Need an answer now? Select Run Scan Now, and BrandsLens checks your sources immediately, instead of waiting for the next automatic scan.

Here is the daily check. High risk first. Then the trend.

Then a scan, when it matters. Next, the Incident Log, where every mention lives. com to get started.

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Try it on your own brand.

See what is being said about you across news, forums and social platforms, and act while it still matters.

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