In this 1:26 tutorial you will learn how to read the three Analytics charts and tell sentiment from severity.
What you will learn
- The sentiment, platform and trend charts explained
- How to spot a spike and ask why
- The difference between tone and risk
Chapters
- Numbers tell a story (opens in a new tab)
- Open Analytics (opens in a new tab)
- The sentiment chart (opens in a new tab)
- The platform chart (opens in a new tab)
- The trend chart (opens in a new tab)
- The mistake almost everyone makes (opens in a new tab)
- Tone vs risk: a real example (opens in a new tab)
- Recap (opens in a new tab)
Transcript
Read the full transcript
Numbers tell a story. Analytics tells it in three charts. Stay to the end, and I will show you the mistake almost everyone makes reading them.
Open Analytics from the sidebar. Everything here follows the date range at the top. Sentiment Breakdown shows whether mentions feel positive, neutral or negative.
That is tone: how people sound. Mentions by Platform shows where people are talking about you. Here, News leads.
If one platform dominates, that is where to look first, and where to reply. Mentions Trend shows volume over time. A spike after a campaign is expected.
A spike with no reason deserves a closer look. Now, the mistake. Negative does not mean urgent.
Sentiment measures tone. Severity measures risk. Two negative mentions can sit very far apart.
Read the tone, then check the severity. One last tip: change the date range, to compare this week with this month. Next, the date range and historical search.
com to get started.
