Show what your PR is worth, in numbers leadership trusts.
Coverage counts are not enough. BrandsLens measures how much of the conversation you own, what your coverage is worth and how sentiment is moving, then puts it all into a report you can send today.
Share of Voice against your real competitors
Your mentions divided by your mentions plus your tracked competitors', for any period you choose, with charts that show who is leading the conversation.
Estimated Media Value (AVE), at your own rates
AVE is calculated from each mention's reach, your CPM rate and your editorial multiplier, in the currency you choose. Treat it as an estimate, and read it together with severity and Share of Voice.
PR reports in Excel, PDF and PowerPoint
One click produces a report with an executive summary written from your data, clickable links to every source and competitor comparison included. Excel on every plan, branded PDF from Growth, native PowerPoint from Professional.
- PR analytics and media evaluation in one place
- Sentiment and severity trends over time
- Reports ready for clients and the boardroom
Measure your next campaign
Try it free for 14 days with your work email: one workspace, up to five keywords, Professional features, no card needed. Or try our free Share of Voice and AVE calculators first.
Questions people ask
How is Share of Voice calculated?
Share of Voice is your mentions divided by your mentions plus your tracked competitors' mentions, over the same period.
How is AVE calculated?
Each mention's reach divided by 1,000, times your CPM rate, times your editorial multiplier, added up across all mentions. You set the currency, rate and multiplier in Settings.
Is AVE a reliable PR metric?
AVE is a useful estimate that leadership understands, but it depends on your assumptions. Use it alongside Share of Voice, sentiment and severity rather than on its own.
See it running on your own brand.
Plans from $1,500 a year, payable in naira. New customers get 15% off their first year automatically.
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