Share of Voice calculator
Enter your brand's mentions and your competitors' mentions for the same period. We calculate your Share of Voice and each competitor's, instantly. Nothing you type leaves your browser.
How to calculate Share of Voice
The Share of Voice formula is simple: your mentions divided by your mentions plus your competitors' mentions, multiplied by 100. If you had 40 mentions and three competitors had 18, 12 and 7, your Share of Voice is 40 ÷ 77, about 52%.
Always compare the same period and the same sources for every brand, or the numbers will not be comparable.
What is a good Share of Voice?
It depends on your market. A useful rule of thumb is to compare your Share of Voice with your market share: a brand whose Share of Voice is higher than its market share is usually well placed to grow. Track it over time and read it with sentiment, because a spike in negative coverage also raises Share of Voice.
Questions people ask
What is Share of Voice?
Share of Voice is the percentage of all the mentions in your category, across you and your competitors, that are about your brand. It shows how much of the conversation you own.
What is the Share of Voice formula?
Share of Voice = your mentions ÷ (your mentions + your competitors' mentions) × 100.
How do I get mention counts for my competitors?
A media monitoring tool counts them for you. BrandsLens tracks your competitors with the same sources as your brand and calculates Share of Voice automatically.
Let BrandsLens calculate it for you, every day.
BrandsLens works out Share of Voice and Estimated Media Value automatically from your real mentions, for any period, in every report.
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